Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`

Kovačević, Dorotea (2008) Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Obrt Naval Woodwork zasniva se na posebnim i nestandardnim procesima koji poduzeće čine drugačijim na tržištu. U skladu s tim, pristupilo se oblikovanju vizualnog identiteta na način kojim se jasno upućuje na sve segmente poslovanja poduzeća. To omogućava izgradnja kvalitetne komunikacije s klijentom i pristup oblikovanju kao složenom procesu koji se sastoji od niza aktivnosti na kojima se zasniva kreativno djelovanje. Cjelokupni rad polazi od definicije dizajna kao dugotrajnog procesa, a temelji se na opisivanju pojedinih elemenata tog procesa (analitička, kreativna i izvršna faza) i prezentaciji konačnog rješenja unutar utvrdenih i definiranih okvira kroz izradu knjige grafičkih standarda.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	September 2008
Abstract in english:	Naval Woodwork concern is based on special and uncommon processes which made this company distinct at the market. In accordance with that, forming of visual identity needed to make reference on all segments of the company and of all impact on global market made by Naval Woodwork. That is the start point for the quality communication with client, and recursive to that, approach on forming of visual identity must be complex and derived from series of operations on which the whole base for the moulding of identity is made on. Entire work stand on the axiom that the definition of design is a long term process which lay on description of particular elements of that process (analytic, creative and executive phase) and on the presentation of the final solution within defined borders through creation of brand guidelines.
Uncontrolled Keywords:	drvodjelstvo, nautika, vizualni identitet, logotip, knjiga standarda
Keywords in english:	woodwork, naval, visual identity, logo, brand guidelines
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	50
Callnumber:	bro 2008 kov
Inventory number:	D642
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:33
Last Modified:	21 May 2014 10:23
URI:	http://eprints.grf.unizg.hr/id/eprint/590

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