Percipiranje propagandne poruke

Benković, Martina (2008) Percipiranje propagandne poruke. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Dizajn postaje smislen kada evocira misli i osjećaje. To se događa kada doživljavamo više od samih vizualnih elemenata: linija, oblika, boja i načina na koji su ti elementi organizirani. S tim ciljem, rad istražuje osnovne psihološke principe propagandne poruke te prilagodbu kulturi, obrazovanja i potrebama konzumenata. Rad istražuje psihologiju gledaoca te njegovo percipiranje propagandnih poruka, tj. proučava reakcije pojedinca na određeni podražaj.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	November 2008
Abstract in english:	Design becomes meaningful when it evokes minds and emotions. This happens when we experience a combination of visual elements: line, patterns, objects, colours and the way in which these elements are organized. With this aim, this paper researches the fundamental pschological principles of propaganda messages, the associated culture, education and needs of the consumers. The paper researches the psychology of the end user and their perception of propaganda messages, i.e. studies the reaction of individual on the determined stimulus.
Uncontrolled Keywords:	propagandna poruka, percepcija, subliminalna poruka, načela dizajna, testiranje uspješnosti oglasa, društvena kritika propagande
Keywords in english:	propaganda messages, perception, subliminal messages, principle of design, testing advertisment success, social criticism of propaganda
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	47
Callnumber:	pib 2008 ben
Inventory number:	D655
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:33
Last Modified:	21 May 2014 13:16
URI:	http://eprints.grf.unizg.hr/id/eprint/595

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