Redizajn vizualnog identiteta poduzeća `Point d.o.o.`

Tkalec, Željka (2009) Redizajn vizualnog identiteta poduzeća `Point d.o.o.`. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Potrebe za redizajnom javljaju se zbog cikličkih promjena u tehnologiji, sustavima i procesima. Budući da poduzeće postoji već 20-ak godina na tržištu, pojavila se potreba za osvježenjem i promjenom vizualnog identiteta. Redizajnom će se obuhvatiti i proizvodi poduzeća koji do sada nisu imali konkretno osmišljen dizajn, te svi popratni materijali za promociju poduzeća. Cilj je osmisliti i izraditi “brand” poduzeća, njegovih proizvoda i usluga, kako bi ih učinili prepoznatljivim na tržištu, te kako bi ih uklopili u identitet poduzeća.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	March 2009
Abstract in english:	The need for rebranding occurs because of cyclic changes in technology, systems and processes. Since the company exists for about 20 years on the market, there is a need for refreshment and some changes in visual identity. Redesign will also include company’s products which didn’t have specifically defined design until now, and all accompanying materials for company’s promotion. The goal is to define and to produce a company’s “brand” and it’s products and services to make them recognizable on the market and to fit them in the company’skidentity.
Uncontrolled Keywords:	redizajn, dizajn, rebranding, knjiga vizualnih standarda
Keywords in english:	redesign, design, rebranding, visual standards manual
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	55
Callnumber:	bro 2009 tka
Inventory number:	D662
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:34
Last Modified:	19 May 2014 10:51
URI:	http://eprints.grf.unizg.hr/id/eprint/638

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