Izbor tiskovne podloge u funkciji dizajna i ekologije

Vukić, Zvjezdana (2009) Izbor tiskovne podloge u funkciji dizajna i ekologije. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Bolanča Mirković, Ivana].

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Abstract

Grafička industrija, kao treći najveći industrijski zagađivač okoliša, treba sustavno početi primjenjivati brigu o cjelokupnom životnom ciklusu grafičkog proizvoda. Jedan od načina je da se već pri dizajniranju proizvoda te odabiru tiskovnih podloga i tehnika tiska, koji rezultiraju optimalnim optičkim karakteristikama podloge kao pokazateljima kvalitete otisaka, razmišlja ekološki. I to najmanje na dva načina: da je proizvod ekološki prihvatljiv za okoliš te da poruka koju prenosi bude poticaj na ekološku aktivnost. Grafički dizajn ekološku poruku može prenijeti plakatom. U dizajnu plakata s ekološkom porukom koriste se simboli i ikone, ne bi li poruka koju prenosi bila jednostavna, jednoznačna i jasna. Da bi mogao koristiti ekološki prihvatljive podloge za reprodukciju takvog plakata, dizajner nužno treba prilagoditi dizajn pojedinoj podlozi. Naime, ako podloga sadrži reciklirana vlakanca, dizajner u dizajnu mora koristiti zasićenije boje, kao što je pokazano u ovom radu. Istraživanja su obavljana na otisku plakata koji nosi ekološku poruku − očuvanja šuma koristeći više recikliranog papira. Plakat je tiskan digitalnom tehnikom na osnovi elektrofotografije sa suhim tonerom. Tiskovna je forma digitalnog tiska virtualna, što znači da se u njezinoj izradi ne koriste ni metali ni polimeri, a kako ne postoji materijalna tiskovna forma, ne koriste se ni ekološki nepovoljna sredstva za čišćenje. U tom je slučaju i priprema tiska digitalna pa se koristi i škartira manje papira. U ovom radu predstavljeni su volumeni gamuta otisaka, kromatske vrijednosti otisaka, razlika u boji ΔE*, spektralne krivulje refleksije te rezultati slikovne analize obavljani na različitim tiskovnim podlogama. U radu je prikazano da je grafička proizvodnja održiva jedino ako se temelji na interakciji kreativnih i tehnoloških elemenata i pritom brine o cjelokupnom životnom ciklusu grafičkog proizvoda.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Bolanča Mirković, Ivana
Defence date:	2009
Abstract in english:	Graphic industry, as the third biggest industrial environmental pollutant, needs to systematically start applying the care for the entire life cycle of graphic products. One way of accomplishing this goal is to think ecologically from the designing process to the selection of printing substrates and printing techniques which result in optimal optical characteristics as the pointer of the quality of the print. This can be achieved at least in two ways: by making the product environmentally acceptable and that the message that the product is conveying encourages ecological actions. Poster as a mean of graphic design can be the transferor of ecological messages. When one designs a poster with ecological message symbols and iconic elements should be used so the message in question is simple, clear and unambiguous. In order to use environmentally adequate printing substrates to reproduce such poster its design should be adjusted to the specific printing substrate by the designer. Namely, if a printing substrate contains recycled fibers more saturated colors should be used in the design as it is shown in this paper. Investigations have been made on the print of a poster which carries an ecological message of forest preservation through increased usage of recycled paper. Poster was printed in digital printing technique based on electrophotography with dry toner. In digital printing techniques printing forms are virtual which eliminates the usage of metals or polymers in the manufacturing process, and since there is no material forms no environmentally inadequate cleaning media are used. In this case the print preparation is also digital so fewer papers are used and discarded. In this paper volumes of gamut bodies of the prints, chromatics values of the prints, color difference ΔE*, spectral reflection curves and the results of imagining analysis are presented. In this paper it has been shown that the graphic production can be called sustainable only if it takes care of the entire life cycle of the graphic product in regard to economical, sociological and of course ecological aspect.
Uncontrolled Keywords:	grafički dizajn, plakat, tiskovna podloga, digitalna tehnika tiska, okoliš, optička svojstva
Keywords in english:	graphic design, poster, printing substrate, digital printing technique, environment, optical characteristics
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	98
Callnumber:	boli 2009 vuk
Inventory number:	D690
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:34
Last Modified:	19 May 2014 10:40
URI:	http://eprints.grf.unizg.hr/id/eprint/654

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