Komunikološki apeli u industriji medijskog oglašavanja

Jelavić- Francinović, Sanja (2009) Komunikološki apeli u industriji medijskog oglašavanja. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Plenković, Mario].

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Abstract

Komunikološki apeli su impulsi ili poticaji koji se na bazi rezultata primijenjene komunikologije i psihologije upotrebljavaju u oglašivačkim medijskim porukama. Svrha im je da probude i aktiviraju želje i osjećaje što stvaraju potrebe za oglašavanim proizvodom i/ili uslugom. Zato je shvaćanje psihologije selektiranog oglasnog auditorija glavni korak u planiranju oglasne komunikacije i osnovni ključ medijskog oglašavanja. U teoriji i praksi postoje različiti komunikološki apeli, pa u skladu s tim i mnogo njihovih komunikoloških klasifikacija. U radu je provedena analiza faktora koji utječu na određivanje komunikoloških apela u industriji medijskog oglašavanja odnosno struktura, funkcija i klasifikacija samih komunikoloških apela.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Plenković, Mario
Defence date:	July 2009
Abstract in english:	Communication appeals are impulses or incentives that are based on the results of applied communications and psychology used in advertising media messages. The purpose of them is to wake up and activate the wishes and feelings that create the need for the advertised product and / or service. Therefore, the understanding of psychology of selected auditorium is the major step in the planning of advertising communication and a core element of media advertising. The theory and practice are different communicological appeals, and in accordance with these and many of their Communication classification. The work is carried out analysis of factors affecting the determination of Communication appeal to the media advertising industry and the structure, function and classification of the Communication appeal.
Uncontrolled Keywords:	apel, komunikologija, medij, oglašavanje
Keywords in english:	appeal, communication, media, advertising
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	52
Callnumber:	ple 2009 jel
Inventory number:	D701
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:34
Last Modified:	20 May 2014 09:12
URI:	http://eprints.grf.unizg.hr/id/eprint/665

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