Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI

Jug, Petra (2009) Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Brozović, Maja].

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Abstract

Dio upravljanja vizualnim identitetom je i odluka o njegovoj promjeni ili redizajnu. Cilj redizajniranja logotipa i vizualnog identiteta tvrtke HD-exterijeri je stvaranje jasnije slike organizacije, njezinih vrijednosti i formiranje stabilnog sustava vizualnih elemenata kojima ona komunicira s tržištem. Proces stvaranja tog sustava je složeni, a sastoji se od istraživanja, određivanja vizualne strategije, testiranja i usavršavanja finalnog rješenja. Upute za njegovu provedbu opisane su u knjizi grafičkih standarda kroz konstrukciju logotipa, upotebu boja i aplikaciju logotipa na različite proizvode. Jedinstvena poruka koja se pritom lansira potpuno je prilagođena ciljnoj skupini.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Brozović, Maja
Defence date:	September 2009
Abstract in english:	One part of managing the visual identitiy is also the decision for changing it or redesigning. The goal of redesigning the logotype and visual identitiy of the company HD-exterijeri is to create a clearer image of the organization, its values and forming a stable system of visual elements which are used in communicating with the market. Process of creating that system is complicated, and consist of exploration, visual strategy determining, testing and refining the final solution. Instructions for its execution are illustrated in brand guidline book through logotype construction, color usage and application of logotype on various products. Unique message which is then broadcast, completely is adjusted to target audience.
Uncontrolled Keywords:	Redizajn, vizualni identitet, logotip, knjiga grafičkih standarda, ciljna skupina
Keywords in english:	Redesign, visual identity, logotype, brand guidline book, target audience
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	51
Callnumber:	bro 2009 jug
Inventory number:	D729
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:35
Last Modified:	19 May 2014 10:17
URI:	http://eprints.grf.unizg.hr/id/eprint/700

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