Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda

Korda, Vedrana (2009) Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

PDF D760_Korda_Vedrana.pdf Restricted to Registered users only Download (7MB)

Abstract

Danas skoro da i nema proizvoda koji nema potrebu za ambalažom. Osim svoje funkcionalne namjene, koja se odnosi na pakiranje i zaštitu proizvoda, ambalaža mora ispuniti i zadatke koje pred nju stavlja marketing, a koji će (ako budu ispunjeni) rezultirati povećenjem prodaje. Ti zadaci se odnose na privlačenje pozornosti kupaca prilikom procesa kupovine i diferenciranju od mnogobrojnih konkurentskih proizvoda, a sve se to može postići odgovarajućim dizajnom ambalaže. Ambalaža i grafička prezentacija proizvoda predstavljaju značajne faktore u komunikaciji između proizvođača i potrošača. Ona je ta koja često puta donosi prevagu pri kupnji proizvoda i o njoj često puta ovisi uspjeh ili neuspjeh proizvoda na tržištu. U diplomskom radu ambalaža je obrađena s aspekta marketinga, potrošača, dizajna, ekologije i legislative, te su prikazani elementi koji se koriste pri dizajnu ambalaže i osnovni zahtjevi koje proizvod i njegova ambalaža trebaju zadovoljiti s aspekta grafičkog dizajna kako bi uspješno mogli konkurirati na tržištu.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	July 2009
Abstract in english:	In today’s world there isn’t almost any product without the need for packaging. Not only does the packaging have a certain functionality pertaining to containment and protection of the product but it also has to fulfill certain marketing demands which will, if met, result in higher sales. These demands regard sparking consumer interest and differentiality from other offered products, all of which can be realized with a good packaging design. Product packaging and graphic presentation represent key factors in manufacturer-consumer communication. Very often it is the packaging itself that helps the consumer decide which product to buy and it is of great importance to the product’s marketing success. In this thesis packaging has been analyzed from the aspect of marketing, the consumer, design, ecology and the legislation and it has described elements used in packaging design along with basic requirements that the product and its packaging must meet through graphic design in order to achieve good product placement.
Uncontrolled Keywords:	Dizajn ambalaže, promjena dizajna, uloga ambalaže, potrošač, plasman proizvoda
Keywords in english:	Packaging design, redesign, the role of packaging, consumer, product placement
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	120
Callnumber:	pib 2009 kor
Inventory number:	D760
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:36
Last Modified:	20 May 2014 08:56
URI:	http://eprints.grf.unizg.hr/id/eprint/742

Actions (login required)

View Item