Uloga boje u grafičkom dizajnu

Lamut, Sonja (2010) Uloga boje u grafičkom dizajnu. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Pibernik, Jesenka].

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Abstract

Uspjeh proizvoda uvelike ovisi o dizajnu. Dizajn ovisi o poštivanju pravila dizajna i želja publike. Unutar elemenata koje je potrebno poštovati, ulazi i boja. Ona zahtjeva biti prilagođena karakteristikama proizvoda, potraživanju publike i estetskim načelima. Ona se ne prilagođava okolini, jer njen je karakter snažan, eventualno se maskira nekim drugim značajem u susjedstvu drugih boja. Boja čini dizajn zanimljivim, privlačnim i neodoljivim, više nego svi drugi elementi. Ona komunicira poruku dizajnera na neverbalan i svojstven način. Moćan je element manipulacije. Donosi prepoznatljivost kroz elemente vizualnog identiteta. Prisvaja naklonost svojom simbolikom, psihološkim i kulturološkim značajem. Ovim radom želi se pokazati značaj boje u dizajnu, ali i općenito u svakodnevnom životu, jer svi smo mi dizajneri vlastitih dana. S bojama je lakše rukovati idejama i informacijama koje je teško verbalno iznijeti, jer boje nose poruku već same po sebi.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Pibernik, Jesenka
Defence date:	16 June 2010
Abstract in english:	Success of product depends largely on design. The design depends on respect for the rules of design and desire of an audience. Within the elements that need to be appreciated, there is also color. It requires to be adapted to the characteristics of the product, claims the audience and aesthetic principles. It does not adapt to the environment, because her character is strong, possibly masked by some other significance in the neighborhood of other colors. The color makes the design interesting, captivating and irresistible, more than all other elements. It communicates a message of designers on non verbal and uniqe way. Is a powerful element manipulation. Brings recognition through visual identity elements. Appropriates the favor in their symbolism, psychological and cultural significance. This paper aims to show the importance of color in design, but also more generally in everyday life, because we are designers of own days. With the color is easier to manage ideas and information that are difficult to express verbally, because colors carry the message for themselves.
Uncontrolled Keywords:	boja, atributi boje, krug boja, miješanje boja, simbolika boja, boja u kulturama, grafički dizajn, načela dizajna
Keywords in english:	color, attributes of color, color circle (color wheel), mixing colors, color symbolism, colors in cultures, graphic design, design principles
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	52
Callnumber:	pib 2010 lam
Inventory number:	D827
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:37
Last Modified:	06 May 2014 12:37
URI:	http://eprints.grf.unizg.hr/id/eprint/806

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