Reklamna fotografija

Budinjaš, Tea (2011) Reklamna fotografija. Diploma work - Pre-Bologna programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Reklamna fotografija grana je fotografije koja se bavi kompleksnim svijetom oglašavanja. U ovom radu proučava se razvoj fotografije kroz povijest, te povijest oglašavanja da bi se dobio uvid u korijene za bolje razumijevanje pristupa reklamnoj fotografiji danas . Analiziraju se tehnički i sintaktički elementi reklamne fotografije te specifičnosti pojedinih vidova i vrsta primijenjene reklamne fotografije. U zadnjem se dijelu kroz ciljano rađene autorske fotografije analizira reklamna fotografija.

Item Type:	Diploma work - Pre-Bologna programme
Mentor name:	Mikota, Miroslav
Defence date:	7 October 2011
Abstract in english:	Advertising photography is a part of photography which deals with the complex world of advertising. This thesis analyzes the development of photography throughout history and the history of advertising in order to obtain insight into its roots for better understanding the approach of the advertising photography of today. The technical and syntactical elements of advertising images and specific aspects of individual and type of advertising applied to photos are also analyzed. The last part is the target made author photos which analyzes commercial photography.
Uncontrolled Keywords:	reklamna, dokumentarna, produkt, image, ikonička, indeksična, simbolička, fotografija, oglašavanje
Keywords in english:	advertising, documentary, product, image, iconic, index, symbolic, photography, advertising
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	38
Callnumber:	mik 2011 bud
Inventory number:	D948
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:39
Last Modified:	02 May 2014 08:37
URI:	http://eprints.grf.unizg.hr/id/eprint/882

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