Reklamna fotografija

Krog, Kristian (2012) Reklamna fotografija. Master's thesis - Graduate Programme. Grafički fakultet. [Mentor: Mikota, Miroslav].

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Abstract

Fotografija govori jezikom koji svatko razumije, njezinom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga. Ovaj diplomski rad prikazuje pogled na reklamnu fotografiju sa komunikološkog i tehnološkog stajališta. Također, opisana je komparacija aplikacije digitalne i klasične fotografije u polju reklamne fotografije, te argumenti za apliciranje različitih tehnika. Na posljetku, provodi se sagledavanje konkretnih primjera u kojima se polju reklamne fotografije prilazi sa nekolicine različitih stajališta.

Item Type:	Master's thesis - Graduate Programme
Mentor name:	Mikota, Miroslav
Defence date:	31 January 2012
Abstract in english:	Photography speaks the language everybody understands, people trust its presentation, and that gives it power to influent everywhere and on everybody. This work looks at the aspects of advertising photographv from both communicological and technolo-gical aspects. Furthermore, there is a thoural comparation of digital and classic photography’s aplication in the field of ad photograpy (including arguments for the application of different techniques). Finally, it observes concrete examples in which the field of ad photographv is ap-proached from several different viewpoints.
Uncontrolled Keywords:	reklama, komunikacija, umjetnost, montaža
Keywords in english:	commercial, communication, art, montage
Subjects:	TECHNICAL SCIENCES > Graphic Technology
Institution:	Grafički fakultet
City:	Zagreb
Number of Pages:	60
Callnumber:	mik 2012 kro
Inventory number:	DB72
Status:	Unpublished
Date Deposited:	15 Nov 2013 21:39
Last Modified:	24 Apr 2014 13:22
URI:	http://eprints.grf.unizg.hr/id/eprint/893

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